Here are some recommendations, which will be helpful in completing a case study:
Use real-life examples. If you are free to choose a topic on your own, try to take it from real life. However, avoid real names;
Finish every part of your study with points for discussing. They will engage your reader and help him orient in the study;
Provide credible information on the topic;
Make sure the story is believable, i.e. it consists of sequence of time and events, problems and issues to solve, identities and so on.
There are also a few problems you need to avoid to make your case study as interesting and catchy, as possible:
No limitations. It is very easy to get lost in background information and data, which is not directly related to the subject. Try to distinguish key points of your paper and concentrate on them, instead of including information from different areas;
No credible sources. Such task has lots of requirements, including trustworthy sources. Every statement you make should be backed with credible data and evidence;
No conclusions. Every assignment, not depending on a topic and complexity, should end up with conclusions to give the reader an idea of topic relevance. Make sure you spend enough time on analyzing the results and providing useful conclusions.